We are pleased to introduce 3 emotional image films as part of the 360° campaign to bring the world of our photo paper to life. The films illustrate the creativity, emotional benefits and various uses of quality photo paper. Print, create, make premium photo albums – our photo paper products have lasting value to savour and appreciate for a lifetime.
The 3 videos address teens, young families and (professional) photographers with a strong message: cherish, celebrate and preserve life’s precious moments on original photo paper – and ‘Make it an original’.
Cross-channelling is key: the image films will be embedded on our relevant social media photo paper platforms and accounts – like YouTube, Instagram and LinkedIn – to guarantee connectivity and coverage and to reach photo paper enthusiasts.