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Emotional image films bring the world of photo paper to life.

“A new addition to the worldwide corporate branding strategy of original photo paper.”

Richard van den Bergh, Business Manager Photo Imaging Products


The ‘Make it an original’ campaign for the original photo paper range is an integrated approach to introduce the world of photo paper types, photo paper creations and the various creative ways photo paper can be used. The overall aim was to generate a strong profile for silver halide photo paper, with its own recognisable brand world.

Now, 3 emotional image films have been launched as part of the 360° campaign to bring the world of our photo paper to life and create maximum impact.

The 3 videos address teens, young families and (professional) photographers and demonstrate the various creative uses for photo paper. The videos send a strong message: cherish, celebrate and preserve life’s precious moments on original photo paper – and ‘Make it an original’.

The demand for real photo books and high-quality prints is increasing and people are looking for premium-quality photo products to display their favourite pictures, precious memories and special moments.