Fujifilm collaborates with the promising photographer Isa de Jong
12th edition Prospects during Art Rotterdam
From 1 to 4 February 2024, the Mondriaan Fund organised a new edition of Prospects during Art Rotterdam on the grounds of the Van Nelle Fabriek, Rotterdam, The Netherlands. The exhibition showcased the work of 86 starting artists. All artists received a financial contribution from the Mondriaan Fund to kick-start their careers in 2022.
The Mondriaan Fund organises the Prospects exhibition annually to boost the visibility of starting artists. Its proximity to Art Rotterdam allows art professionals and collectors, as well as a wide range of interested parties, to become acquainted with the work of these promising artists.
One of those promising photographers is Isa de Jong (b. 1998). A twenty-five-year-old portrait photographer based in Rotterdam, The Netherlands.
Her ongoing project, ‘Born in a Diamond Mine’ is a visual research about her generation (Gen Z); a generation born in a crisis. The interconnected crisis of capitalism, social and political unrest, environmental disasters, and technological transformations is becoming increasingly urgent and tangible.
Through “collaborative portraits,” she tells personal and in-depth stories together with peers. These stories reveal not only the anxiety, uncertainty, and emotional state of her subjects but also the things they learned together while making the time capsules.
A selection of portraits and handwritten texts will be on display.
Fujifilm Original Photographic Paper has sponsored the prints for this presentation.
All images printed on Fujicolor Crystal Archive Digital Paper Type DPII – Lustre